Paid Social Specialist


Job Description:

Paid Social will assist with developing, optimizing, maintaining, and communicating a digital strategy for our clients and buying media across paid social media platforms. The ideal candidate has extensive experience mainly with Facebook advertising and is strong in data analytics, and looks to stay on top of the latest trends and developments as we continue to develop brand through tactical marketing strategies.

Task and Responsibilities:

Essential Functions will be across social media platforms such as Facebook, Instagram, YouTube, Pinterest, Twitter, LinkedIn, Snapchat, Tumblr (and other emerging platforms) including:

  • Management & Client Engagement
    • Managing Paid Social Specialists on the team
    • Cross-Brand oversight of all Paid Social campaigns, including coordination of planning, activation and reporting
    • Supporting the team Director with ongoing client and team management
    • Professional communication with clients, vendors, and partners
  • Campaign Planning
    • Understanding client goals and how to maximize those measures of success through tactical strategies and technologies
    • Creation and delivery of effective media plan details for integrated paid social and native advertising campaign efforts – in context to wider media efforts
  • Activation
    • Developing, optimizing, and maintaining paid social and native advertising campaigns for clients, including coordination of assets between creative agencies and client teams and budget management
    • Brainstorming/researching targeting and copy ideas for specific campaigns, including new betas and opportunities with our partners
    • Developing, executing and testing across campaign variables that create client-specific insight and feed future successions of testing
    • Strong familiarity with 3rd-party tracking vendors and integrating with social platforms
    • Maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis
    • Analyzing and reporting data on a daily / weekly / bi-weekly / monthly & ad-hoc basis
    • Develop, document, and implement Paid Social media best practices within client accounts
    • Keeping abreast of industry news and developing POVs to communicate relevant updates to client

Qualifications

  • Thai nationality, male/female, 20-40 years old
  • Marketing experience
  • Paid Social, Facebook Business Manager experience
  • Detail-oriented and organized people

Skills:

  • Strong working understanding of the Paid Social and Native Advertising industry and platforms, including major players and supporting technology (Facebook Power Editor, Twitter Ads, etc.)
  • Demonstrable experience working on enterprise level paid social media accounts with large ($1m+) budgets
  • Proven ability to understand high-level client goals and how they translate into paid media strategy when applied via online technologies
  • Understanding of broader media planning and buying – to ensure integration / coordination with wider media objectives occur
  • Process oriented, with the ability to juggle many tasks at one time. Time management skills are critical
  • Ability to effectively communicate processes and tactics to clients, peers, and junior members of the team
  • Excellent writing and communication skills
  • Extensive knowledge of Microsoft Excel, and excellent quantitative and qualitative analysis skillsc

A Plus For:

  • Google Adwords/PPC experience
  • Automation experience (Zapier)
  • CRM experience
  • Project management experience
  • Experience in web analytics, ad tracking, and other biddable media (e.g., Paid Search) is advantage.

Work Place: Pattaya Klang, Sukhumvit Rd, Chonburi