Email Marketing Specialist

Email-marketin-gspecialist.jpg's job announcement

Job Description

This is a position for an expert email marketer who can develop and track campaigns. The specialist will set automated personalized emails, increase more sales via email by using the current database, and must grow the email lists, not buy them. Work includes minimizing list decay and unsubscribes to increase ROI on email campaigns. Expected to increase email success with higher open and click through rates.

Responsibilities :

  • To collaborate with Strategy, Content, Design, and Development teams
  • Support email campaigns by developing content marketing strategies, technical recommendations, and list management
  • Drive client strategy and campaign planning by analyzing performance and KPIs
  • Install best practices for list management and deliverability
  • Analyze data and metrics for individual campaigns
  • Provide recommendations for new and existing campaigns including triggers, and automation
  • Build creative, messaging, and content for campaigns using email and automated marketing
  • Create A/B tests for campaign optimization on many devices and platforms
  • Analyze client email list health and segmentation strategy
  • Segment audiences based on predefined attributes and demographic data
  • Measure results and optimize lead nurturing workflows
  • Assist and give recommendations on deliverability issues
  • Provide solutions to email marketing questions and concerns
  • Learn other marketing tasks like lead generation, product management, social media, and analytics
  • Assist team with website edits, lead generation reports, and customer support

Qualifications :

  • Thai and foreigners, Male/ Female, 25 – 40 years old
  • Bachelor’s degree in marketing, advertising, communications or business
  • 3+ years of marketing experience including email-marketing, deliverability, testing, and automation
  • Knowledge of creative processes and social media marketing
  • Excellent verbal, and interpersonal communication skills
  • Strong written communication and copywriting skills that attract customers and/ or clients
  • Familiarity with analytical and SQL or database tools
  • Proficiency in marketing automation technology (Drip and Mailchimp)
  • Strong HTML and CSS skills for responsive email design
  • Hands-on experience with HTML and content management systems
  • Knowledge of Adobe Creative Suite
  • Experience with high-level email deployment platforms
  • Ability to work with minimal supervision and under deadline pressure
  • Manage many campaigns at once including different segmented messages
  • Data-driven thinking to analyze data through A/B testing and email optimization
  • Ability to work alone or as part of a team

Salary : Depends on Skills and Experience

Workplace : Tek Def Co., Ltd. Head Office (Pattaya, Chonburi, Thailand)


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